Dark Luxury

Dark Luxury

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Dark Luxury
The decline of LVMH and rise of Hermès
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The decline of LVMH and rise of Hermès

First quarter results from Hermès, more travails at LVMH, and why Brunello Cucinelli is the prince of humanistic cashmere

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Alfred Tong
Apr 23, 2025
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The decline of LVMH and rise of Hermès
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One Maison to rule them all?

Hermès Executive Chairman Axel Dumas at a boutique opening in Rome, Italy. Credit: Elisabetta A. Villa/Getty Images

Last week we wrote about how the value of Hermès, with its solitary brand, had surpassed that of arch-rival LVMH. They have since switched places, and Bernard Arnault’s mass market luxury empire of 75 brands is n…

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