Dark Luxury

Dark Luxury

Inside J Craft: the prettiest, toughest, least sensible business in luxury

A chance sighting in Monaco, a disastrous DIY boat experiment and a dying founder’s final wish: how one man became the custodian of the most beautiful — and least scalable — boat company in the world

Alfred Tong's avatar
Alfred Tong
Nov 22, 2025
∙ Paid

Credit: J Craft

Radenko Milaković is annoyingly and disappointingly a very nice man. Try as I might over the course of our hour-long Zoom conversation, I did my damndest to dislike him — but I simply couldn’t. You see, anything to do with sailing usually smacks of twattery, doesn’t it? From the “château to the bateau,” I assumed he’d be a cross between a…

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