Pitti Uomo 2025: Mens’ fashion at its most ridiculous and sublime

Alfred Tong takes us deep into the heart of the chaotic trade fair to reveal what really matters in men’s fashion in 2025

In Italy, men’s fashion somehow manages to be at once sublimely beautiful, deeply silly, and yet, also a thing of vital importance both to the economy and the nation’s sense of itself. And all of this is epitomised by Pitti Uomo, the men’s trade fair set inside the Fortezza Da Basso, the medieval fortress turned convention centre in Florence, where it h…