Dark Luxury

Dark Luxury

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Inside Intern Pierre’s portfolio
Kering, Hermès, Amex — plus his candid take on Burberry's revival, why the king of 'humanistic cashmere' is one to watch, and the American icon that got…
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Alfred Tong
What the King's deer can teach the luxury industry
A visit to one of our paid subscribers and his tannery, for the planet-positive collective, BRiMM
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Conrad Quilty-Harper
3
How Eugene Rabkin became fashion and luxury’s critic of choice
And why the 'luxury simulation' is over
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Alfred Tong
3
Apple's China risk is a warning to luxury brands
Apple ships phones at McDonald’s scale but with Ferrari-style profit margins, and now the China-based supply chain that made that possible has become…
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Conrad Quilty-Harper
How Virgil Abloh rewrote the rules of luxury
Pulitzer Prize-winner Robin Givhan assesses the legacy of the 'odd duck' fashion designer who helped create the luxury industry we see today
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Alfred Tong
2

July 2025

Hermès holds up while luxury goes sideways
While Birkins power Hermès to new highs, investors are left wondering what exactly “solid” means at LVMH
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Conrad Quilty-Harper
Jaguar’s £15 billion gamble: from Steve McQueen’s sportscars to 'Copy Nothing'
Data seen exclusively by Dark Luxury reveals the scale of the challenge facing British marquee car brand Jaguar as it pursues an 'all-in poker' strategy
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Conrad Quilty-Harper
What does 'Made in Italy’ actually mean anymore?
How the luxury fashion labour scandals undermine the power of 'provenance'
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Alfred Tong
Mimma Viglezio on the Gucci crisis: can Demna rescue Kering?
From egg-throwing shareholders to designer meltdowns, former Kering executive Mimma Viglezio has seen it all. She tells us why Gucci's battle for…
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Alfred Tong
Loro Piana’s labour scandals
Has recently appointed Loro Piana CEO Frédéric Arnault been left holding the nuclear rods?
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Conrad Quilty-Harper
The woman who defected from LVMH to Kering
Mimma Viglezio takes us inside Bernard Arnault's business empire and tells us why she left for Kering
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Alfred Tong
Who's right about LVMH's decline?
Financial results in the next few weeks could reveal whether Goldman Sach's positive convictions about the company are correct
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Conrad Quilty-Harper
3
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